Freightliner awarded best large indoor site at T.H.E Expo 2017
Photo: Rob Rosvall receives the certificate of achievement on behalf of Freightliner from Peter Nation.
T.H.E Expo 2017 took place in Hamilton from 2nd to the 4th March where Freightliner was awarded the certificate of achievement for the "Best Large Indoor Site 2017" by Peter Nation - CEO of New Zealand National Fieldays Society Inc.
Show goers were impressed with the display and so were the organisers, announcing that it was the best large indoor stand at the event.
Freightliner incorporated an 'American diner theme' for their stand at T.H.E Expo to tie in with it's 75th Anniversary worldwide.
The stand displayed a variety of well-known memorablia from an American diner, such as: a retro dukebox and fridge, black and white checked floor tiles, vintage fuel pumps, a vintage Harley-Davidson, a lady on roller skates, a timeline wall with 75 years of Freightliner history, and an impressive array of all-black Freightliner trucks.
Freightliner used the event to celebrate its special year and introduce its range of 75th Anniversary edition treatment for trucks sold and delivered between March 2 and December 31.
In addition to a 4 year or 800,000km extended warranty* for Argosy and Coronado 114, the 75th Anniversary models will also come with a 75th Anniversary badge as well as a range of interior upgrades.
These include new door panel upholstery, a 75th Anniversary embroidered headrest, 75th Anniversary dashboard lining, new sound proofing elements and new door pockets.
Daimler Trucks Senior Manager, Pieter Theron, says "2017 is a special year for Freightliner."
“We are celebrating 75 years of innovation for a brand that means a lot to its passionate fans,” he says.
“Freightliner has built up a loyal following since its New Zealand introduction in 1993 and we wanted to give something back to our customers with these limited edition models,” says Mr Theron.
Freightliner presented the best of its range at T.H.E Expo, with their Argosy 8x4, Coronado 114, CL 112, and CST 112 all on the stand.
The CST 112 is fitted with a special rack that holds a rare Harley-Davidson made in the same year that Freightliner was born, 1942, which was on loan from Road and Sport Motorcycles in Hamilton.
Freightliner also had one truck available for demo drives at T.H.E Expo, the very special Harley-Davidson themed Coronado 114.
The Harley Coronado, which is black and features bright orange flame work and Harley-Davidson logos, was used to head up a convoy of Harleys at the Iron Run rally in Queenstown on March 17 and 18.
The Freightliner story started in the late 1930's when Leland James, the president of transport operator Consolidated Freightways, approached truck companies with an idea of using lightweight aluminum for truck components instead of regular steel. They weren’t interested, so James hired a team of engineers and built the vehicles himself.
Freightways Manufacturing Company was established in Salt Lake City, Utah, in 1940 before changing its name to Freightliner Corporation in 1942.
It soon became North America’s leading heavy-duty vehicle manufacturer, but it would soon switch to wartime production of ship and aircraft parts.
In 1947, Freightliner resumed manufacturing at a new facility in Portland, Oregon and business grew solidly through the next few decades.
Daimler-Benz purchased Freightliner from Consolidated Freightways in 1981 and helped it hit the top of the US truck market by 1992.
Private imports of Freightliner trucks had been trickling into New Zealand since the 1980's, but the brand was officially launched in1994 with the FLD 120, which was offered with a choice of CAT or Detroit Diesel engines.
The first example was sold to Tony Pivac, an owner driver for United Carriers.
The bonneted trucks, which featured light aluminium cabs that brought tare weight advantages, were imported from the United States and converted to right-hand drive.
In 1996, Freightliner would introduce the truck that really put it on the map in New Zealand, the cab-over FLB. This truck better suited the local road regulations and was well liked by operators. Auckland’s Trucks and Trailers converted the trucks from left to right-hand drive.
In 1999, Freightliner in Portland had started to build the all-important new generation Argosy cab-over in right-hand drive for export markets including New Zealand, Australia and South Africa.
The truck was extremely popular right from the start and more than 1000 Argosy's have been sold in New Zealand, making it by far the brand’s most popular local model.
The Century Class and Columbia would follow, along with the big and bold Coronado in 2010 and the refreshed Argosy in 2011, while Freightliner added a new SCR Cummins engine option for the Argosy in 2016.
*conditions apply, please contact your local authorised Freightliner dealership for more information.